Context:
High streets, town centres and local market places in the UK have suffered from declining footfall, as shoppers choose to favour the ease of online shopping. Traditional and local products are being replaced by manufactured, internationally sourced products which has resulted in the loss of the uniqueness and appeal of some markets, consequently losing both local and tourist visitors.
That said, Go Trade recognises the cultural heritage of our markets and looks to reverse this trend by combining local offers in partners' markets across Northern France and the South of England into a unique brand of markets, targeted at both local residents and tourist visitors.
Objective:
To improve and modernise the traditional markets offer to be used as entry point for tourism, and to create a cross-border brand targeting visitors from all over Europe
Expected Results:
- To preserve the variety of cultural assets by bringing the values and vitality of traditional markets back to life
- To create new businesses and stimulate the growth of existing businesses through entrepreneurship and bespoke business support
- New commercial opportunities for shops surrounding the markets area
Main activities and outputs:
- Online platform including public information for visitors and traders, who have access to online trainings and webinars
- Digital corners including free Wi-Fi zones and interactive kiosks
- Face-to-Face training, workshops and seminars for market traders
- Tailored support for young entrepreneurs
- Click & Collect service in Great Yarmouth ( https://shopappy.com/) , Lumbres ( http://www.drive-marches.com/marche-de-lumbres) and Caen
- Tourism itineraries and offers that incorporate the markets in the local tourism circuit
- Entertainment events in the markets
- Social media accounts: Facebook and Twitter
- Channel trader passport granted to GoTraders who have access to an exclusive number of offers and benefits
- A cross- border GoTrade brand that ensures quality local products, excellent customer service and common set of values
Duration: July 2017 - March 2022
Budget: 5.611.170,25 EUR (69% ERDF, 31% Partners’ contribution)
Managing Authority/Co-Funded by: Interreg VA France (Channel) England Programme
Partnership: 8 English and 8 French Partners
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Activités principales:
- Création d’une plate-forme en ligne et de comptes sur les réseaux sociaux
- Mise en place de « coins numériques » sur les marchés (wifi, écrans d’infos, etc.)
- Clic & Collecte : service de commande en ligne des produits du marché, à récupérer à un point retrait
- Formations en face à face, à distance, webinaires, ateliers. Séminaires, accompagnement sur mesure pour les jeunes entrepreneurs
- Animations & marchés thématiques, création d’itinéraires touristiques incluant les marchés.
- Passeport « Manche » pour les exposants Go Trade (avantages exclusifs pour les membres)
- Création de la marque Go Trade : une marque transfrontalière synonyme de produits locaux, de qualité, d’un excellent service à la clientèle et de valeurs communes.
Objectifs sociaux:
- Créer une expérience pour les visiteurs des marchés
- Promouvoir les compétences professionnelles des exposants
- Créer un standard de qualité et un service client
- Créer une marque transfrontalière
- Faire des marchés des espaces de vie dynamiques et prospères pour les commerçants, et une destination privilégiée pour les habitants et les touristes
Durée: de juillet 2017 à mars 2022
Budget: 5 611 170,25 EUR (69% FEDER, 31% contribution des partenaires)
Autorité de gestion / cofinancé par: Programme Interreg VA France (Manche) Angleterre
Partenariat: 8 partenaires anglais et 8 partenaires français
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